Blog

Dreamknitter Sets Down Roots with Local Studio Opening in Lagos, Nigeria

As Dreamknitter continues to shape the future of fashion management from the ground up, we are proud to announce the opening of our first dedicated studio space in Lagos, Nigeria, a bold step in bringing our creative vision closer to

Dreamknitters July 9, 2025
News Update

Dreamknitter and Cocoa Connect Sign New Partnership Agreement to Deepen Fashion-Agri Linkages

Over the years, Cocoa Connect has become a dynamic platform within the cocoa industry, fostering

Dreamknitters May 12, 2025
News Update

Dreamknitters Supports Community-Driven Projects in Lagos

Organisations, collectives, and change-makers in Lagos and surrounding communities are invited to apply for support

Dreamknitters May 12, 2025
News Update

Dreamknitter Deepens Its Commitment to Ethical Growth in 2025

For Dreamknitter, ethical growth isn’t an optional path, it’s the foundation of how we build,

Dreamknitters April 28, 2025
News Update
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TODAY'S MUST READAt BoF Voices 2025, the Academy Award-winning actor, musician and activist reflected on what Shakespeare’s “Hamlet” reveals about unity during divisive times.

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Latest News & Analysis
Marketing

MAC, Chappell Roan and the Power of Polarisation in Marketing

In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.

Marketing

MAC, Chappell Roan and the Power of Polarisation in Marketing

In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.


Creative Class

The BoF Podcast | Riz Ahmed on the Radical Power of Storytelling

At BoF Voices 2025, the Academy Award-winning actor, musician and activist reflected on what Shakespeare’s “Hamlet” reveals about unity during divisive times.

Creative Class

The BoF Podcast | Riz Ahmed on the Radical Power of Storytelling

At BoF Voices 2025, the Academy Award-winning actor, musician and activist reflected on what Shakespeare’s “Hamlet” reveals about unity during divisive times.


Beauty

Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

Beauty

Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.


Sports

The Kicks You Wear: The Collab of the Year With Bimma Williams

Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.

Sports

The Kicks You Wear: The Collab of the Year With Bimma Williams

Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.


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Luxury

Exclusive: Joseph to Return to London Fashion Week Runway After 8 Years

Creative director Mario Arena will show his second collection for the brand in February, as the womenswear label seeks to expand after a period of retrenchment.

Luxury

Exclusive: Joseph to Return to London Fashion Week Runway After 8 Years

Creative director Mario Arena will show his second collection for the brand in February, as the womenswear label seeks to expand after a period of retrenchment.


Marketing

Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold

The company’s viral holiday aesthetic is boosting the brand’s visibility and sales, the result of years of strategic image refinement and product honing, writes Andrea Felsted.

Marketing

Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold

The company’s viral holiday aesthetic is boosting the brand’s visibility and sales, the result of years of strategic image refinement and product honing, writes Andrea Felsted.


Direct-to-Consumer

Rothy’s New Chief Executive Wants To Extend Its Winning Streak

The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.

Direct-to-Consumer

Rothy’s New Chief Executive Wants To Extend Its Winning Streak

The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.


Global Markets

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear

A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.

Global Markets

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear

A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.


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Global Markets

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear

A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.

Global Markets

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear

A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.


Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.

Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.


Beauty

Full Coverage: Lauder Launch Advice; Sephora’s Wild Rose; L’Oréal’s Aesthetics Bet

This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.

Beauty

Full Coverage: Lauder Launch Advice; Sephora’s Wild Rose; L’Oréal’s Aesthetics Bet

This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.


Beauty

How Tariffs Are Reshaping the Fragrance Boom

US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.

Beauty

How Tariffs Are Reshaping the Fragrance Boom

US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.


The Business of Beauty

In-depth analysis, news and advice for beauty and wellness professionals around the world.

The Art and Science of World-Building Case Study

Case Study | The Art & Science of World-Building

Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.

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How I Became... Fashion Designer David Koma

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SoF 2025 Launch Article LeadTHOUGHT LEADERSHIP

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

In the second part of this series, BoF Insights explore how diversification can lead to commercial success.
Analysis

How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

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