Blog
Dreamknitter Sets Down Roots with Local Studio Opening in Lagos, Nigeria
As Dreamknitter continues to shape the future of fashion management from the ground up, we are proud to announce the opening of our first dedicated studio space in Lagos, Nigeria, a bold step in bringing our creative vision closer to
Dreamknitter and Cocoa Connect Sign New Partnership Agreement to Deepen Fashion-Agri Linkages
Over the years, Cocoa Connect has become a dynamic platform within the cocoa industry, fostering
Dreamknitters Supports Community-Driven Projects in Lagos
Organisations, collectives, and change-makers in Lagos and surrounding communities are invited to apply for support
Dreamknitter Deepens Its Commitment to Ethical Growth in 2025
For Dreamknitter, ethical growth isn’t an optional path, it’s the foundation of how we build,
TODAY'S MUST READAt BoF Voices 2025, the Academy Award-winning actor, musician and activist reflected on what Shakespeare’s “Hamlet” reveals about unity during divisive times.
TODAY'S MUST READAt BoF Voices 2025, the Academy Award-winning actor, musician and activist reflected on what Shakespeare’s “Hamlet” reveals about unity during divisive times.
MAC, Chappell Roan and the Power of Polarisation in Marketing

In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
The Kicks You Wear: The Collab of the Year With Bimma Williams

Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
ADVERTISEMENT

MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.

MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.

The BoF Podcast | Riz Ahmed on the Radical Power of Storytelling
At BoF Voices 2025, the Academy Award-winning actor, musician and activist reflected on what Shakespeare’s “Hamlet” reveals about unity during divisive times.

The BoF Podcast | Riz Ahmed on the Radical Power of Storytelling
At BoF Voices 2025, the Academy Award-winning actor, musician and activist reflected on what Shakespeare’s “Hamlet” reveals about unity during divisive times.

Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

The Kicks You Wear: The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.

The Kicks You Wear: The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
ADVERTISEMENT

Exclusive: Joseph to Return to London Fashion Week Runway After 8 Years
Creative director Mario Arena will show his second collection for the brand in February, as the womenswear label seeks to expand after a period of retrenchment.

Exclusive: Joseph to Return to London Fashion Week Runway After 8 Years
Creative director Mario Arena will show his second collection for the brand in February, as the womenswear label seeks to expand after a period of retrenchment.

Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold
The company’s viral holiday aesthetic is boosting the brand’s visibility and sales, the result of years of strategic image refinement and product honing, writes Andrea Felsted.

Opinion: The ‘Ralph Lauren Christmas’ Trend Is Marketing Gold
The company’s viral holiday aesthetic is boosting the brand’s visibility and sales, the result of years of strategic image refinement and product honing, writes Andrea Felsted.

Rothy’s New Chief Executive Wants To Extend Its Winning Streak
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.

Rothy’s New Chief Executive Wants To Extend Its Winning Streak
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear
A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear
A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.
ADVERTISEMENT

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear
A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear
A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.

Why Lululemon’s CEO Is Stepping Down
Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.

Why Lululemon’s CEO Is Stepping Down
Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.

Full Coverage: Lauder Launch Advice; Sephora’s Wild Rose; L’Oréal’s Aesthetics Bet
This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.

Full Coverage: Lauder Launch Advice; Sephora’s Wild Rose; L’Oréal’s Aesthetics Bet
This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.

How Tariffs Are Reshaping the Fragrance Boom
US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.

How Tariffs Are Reshaping the Fragrance Boom
US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.
Saks’ Distressed Debt Tumbles to Lows Ahead of Interest Deadline
The luxury retailer faces a more than $100 million interest payment deadline at the end of the month.
Report: Coty CEO and Chair to Exit in Leadership Shake-Up
The Financial Times reported on Friday that chief executive Sue Nabi and the company's chair, Peter Harf, are set to exit the company as part of an overhaul led by controlling shareholder JAB Holdings.
EU Agrees to Interim €3 Levy on Small Parcels to Combat China
Ministers agreed last month to abolish a rule that let goods under €150 enter the EU without customs duties.
Lululemon CEO Calvin McDonald to Step Down in January
The activewear retailer raised its annual revenue and profit forecast Thursday.
China Officials, PDD Staff Get Into Fistfights During Audit
The episode may trigger investor concern about increased regulatory scrutiny of Pinduoduo and Temu, whose Dublin headquarters were raided last week by EU watchdogs.
MOST POPULAR
The Business of Beauty
In-depth analysis, news and advice for beauty and wellness professionals around the world.

Case Study | The Art & Science of World-Building
Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.

Full Coverage: A Sephora Supplement Scoop; K-Beauty’s Dream Machine
This week I’m thinking about K-beauty's rapid innovation cycle, Sephora getting out of the vitamin business and the art of good merchandise.
Augustinus Bader and the Celebrity Science Experiment
AnalysisOpinion: How ‘Optimisation’ Hijacked Men’s Wellness
AnalysisOlive Young Beat Sephora in Korea. Now It’s Coming to the US.
AnalysisWhy Beauty Brands Are Rushing to West Africa in December
AnalysisThe BoF Podcast | Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand
PodcastBoF Careers
The global marketplace and career advice platform connecting professionals in fashion, beauty and luxury.
Find a job in top fashion companies
Find a job in top fashion companies VIEW LATEST JOBS
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.

How I Became... Fashion Designer David Koma
The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.

Inside the Creative Team Crafting COS’ Collections
The fashion brand is championing a collaborative, cross-functional approach to elevate every collection. BoF speaks with three COS employees to learn more.
BoF Insights
BoF Insights brings together the analytical rigour of a strategy consultancy with the cultural intuition of a creative agency.
Learn more Explore more
THOUGHT LEADERSHIPThe State of Fashion 2026: When the Rules Change
The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
Introducing The Brain of Fashion

Which Fashion Brands Are Most in Tune With Their Customers?
Analysis
CROSSROADS
Our gathering that convenes top business and creative leaders focused on seizing the business opportunities in the Middle East, Central and South Asia, Southeast Asia, Africa and Latin America.
Explore more
Beauty Forum
Our intimate and highly curated gathering, bringing together 150 hand-selected senior executives, entrepreneurs and creatives from around the world to reimagine the global beauty and wellness landscape.
Register Now
VOICES
Our annual gathering for big thinkers, BoF VOICES unites the movers, shakers and trailblazers of the global fashion, luxury and beauty industries with thought leaders, entrepreneurs and inspiring people shaping the wider world.
EXPLOREBoF Professional
Agenda-setting intelligence, analysis and advice for the global fashion and beauty community.
Enjoy your first 30 days for just £1 START TRIAL



