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Dreamknitter Sets Down Roots with Local Studio Opening in Lagos, Nigeria
As Dreamknitter continues to shape the future of fashion management from the ground up, we are proud to announce the opening of our first dedicated studio space in Lagos, Nigeria, a bold step in bringing our creative vision closer to
Dreamknitter and Cocoa Connect Sign New Partnership Agreement to Deepen Fashion-Agri Linkages
Over the years, Cocoa Connect has become a dynamic platform within the cocoa industry, fostering
Dreamknitters Supports Community-Driven Projects in Lagos
Organisations, collectives, and change-makers in Lagos and surrounding communities are invited to apply for support
Dreamknitter Deepens Its Commitment to Ethical Growth in 2025
For Dreamknitter, ethical growth isn’t an optional path, it’s the foundation of how we build,
TODAY'S MUST READAs AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
- As AI content and recommendations become part of consumers’ day-to-day, creators’ influence is shifting to taste, context and trust, becoming the final human filter that turns consideration into confidence and purchase.
- In an ecosystem flooded with AI-generated and lookalike content, creators with a distinct point of view and niche expertise are standing out by restoring meaningful curation and cutting through algorithmic sameness.
- The creators most likely to endure are those who use AI to scale efficiency and monetisation, while preserving the nuance, lived experience and cultural intelligence that machines cannot replicate.
TODAY'S MUST READAs AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
- As AI content and recommendations become part of consumers’ day-to-day, creators’ influence is shifting to taste, context and trust, becoming the final human filter that turns consideration into confidence and purchase.
- In an ecosystem flooded with AI-generated and lookalike content, creators with a distinct point of view and niche expertise are standing out by restoring meaningful curation and cutting through algorithmic sameness.
- The creators most likely to endure are those who use AI to scale efficiency and monetisation, while preserving the nuance, lived experience and cultural intelligence that machines cannot replicate.
How the Winterwear Boom Reshaped Fashion’s Olympic Playbook
At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.
Will Gen Z Ignite India’s Luxury Market?
Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.
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Are Shoppers Ready for Beauty Robots?
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Are Shoppers Ready for Beauty Robots?
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Will Gen Z Ignite India’s Luxury Market?
Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.
Will Gen Z Ignite India’s Luxury Market?
Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.
Worldview | What India’s Trade Deals with US and EU Mean for Fashion
This week’s round-up of global markets fashion business news also features the next wave of Chinese luxury malls, Sri Lanka’s apparel exports and plans for Saudi Arabia’s new fashion district.
Worldview | What India’s Trade Deals with US and EU Mean for Fashion
This week’s round-up of global markets fashion business news also features the next wave of Chinese luxury malls, Sri Lanka’s apparel exports and plans for Saudi Arabia’s new fashion district.
Nike Just Turned Costco Into a Hypebeast Playground
Nike’s release of its “Costco” SB Dunk Low might actually be better than the shoes themselves.
Nike Just Turned Costco Into a Hypebeast Playground
Nike’s release of its “Costco” SB Dunk Low might actually be better than the shoes themselves.
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How the Winterwear Boom Reshaped Fashion’s Olympic Playbook
At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.
How the Winterwear Boom Reshaped Fashion’s Olympic Playbook
At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.
How Creators Can Avoid Being Replaced by AI
As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
How Creators Can Avoid Being Replaced by AI
As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
Trump, Modi Reach Trade Deal Slashing India Tariffs to 18%
Trump is also removing the extra 25 percent duty on Indian goods he applied in response to India’s purchases of crude from Russia, Bloomberg reported.
Trump, Modi Reach Trade Deal Slashing India Tariffs to 18%
Trump is also removing the extra 25 percent duty on Indian goods he applied in response to India’s purchases of crude from Russia, Bloomberg reported.
A New Challenger Is Taking on Sephora in Its Biggest Market
Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.
A New Challenger Is Taking on Sephora in Its Biggest Market
Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.
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Copenhagen Fashion Week Defies the Sustainability Pullback
The event, now in its 20th year, made its name by embedding environmental responsibility into its structure. But as green initiatives slip down fashion’s corporate agenda, what does its future look like?
Copenhagen Fashion Week Defies the Sustainability Pullback
The event, now in its 20th year, made its name by embedding environmental responsibility into its structure. But as green initiatives slip down fashion’s corporate agenda, what does its future look like?
From Hype to Discipline: The New World of Influencer Marketing | Case Study
Influencer marketing is bigger than ever, but it’s also become more complex as the number of creators multiplies, consumers grow more resistant to blatant ads, platforms like Substack gain traction and new tools for tracking performance appear. Fashion brands need to update their strategies.
From Hype to Discipline: The New World of Influencer Marketing | Case Study
Influencer marketing is bigger than ever, but it’s also become more complex as the number of creators multiplies, consumers grow more resistant to blatant ads, platforms like Substack gain traction and new tools for tracking performance appear. Fashion brands need to update their strategies.
Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore
Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.
Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore
Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.
The Creator Economy’s Coming-of-Age Moment | Editor’s Letter
With influencer marketing sector expected to hit $44 billion this year, The Business of Fashion is looking deeper at this rapidly changing industry with a special package on the stakes it’s facing today.
The Creator Economy’s Coming-of-Age Moment | Editor’s Letter
With influencer marketing sector expected to hit $44 billion this year, The Business of Fashion is looking deeper at this rapidly changing industry with a special package on the stakes it’s facing today.
German Watchdog Says Shein Must Substantiate or Remove Net-Zero Claims
The ultra-fast fashion retailer says it has updated language on its website following engagement with the group.
Michael Kors Parent Capri Raises Annual Revenue Forecast
Capri Holdings raised its annual revenue forecast, driven by strong performance from its Jimmy Choo brand, despite a dip in overall revenue and continued pressure on Michael Kors.
Pandora Climbs on Silver’s Price Plunge
The Danish jewellery maker’s shares surged as much as 10 percent on Monday, driven by a historic slump in silver prices ahead of its fourth-quarter earnings release and strategy update.
Ontario Court Hands $548K Fine to Estée Lauder Over Use of ‘Forever Chemical’
An Ontario court has issued a $750,000 fine to Estée Lauder after the cosmetics company pled guilty to violating the Canadian Environmental Protection Act following the discovery of a 'forever chemical' in select eyeliner products.
Spanish Surgeons Perform Pioneering Face Transplant
In a world first, the facial tissue came from a donor who had requested an assisted dying procedure.
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The Business of Beauty
In-depth analysis, news and advice for beauty and wellness professionals around the world.
A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?
This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.
The Business of Beauty Global Awards Are Back – Apply Now for 2026
BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.
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THOUGHT LEADERSHIPThe State of Fashion 2026: When the Rules Change
The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.
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