Dreamknitter and Cocoa Connect Sign New Partnership Agreement to Deepen Fashion-Agri Linkages
Over the years, Cocoa Connect has become a dynamic platform within the cocoa industry, fostering collaboration, education, and innovation among farmers, processors, and chocolate brands.
Today, it serves as a powerful knowledge and networking hub for stakeholders across Africa and beyond , connecting origins to outcomes, and local producers to global possibilities.
Now, a new multi-year agreement between Dreamknitter and Cocoa Connect marks a bold step forward in fusing fashion and agriculture , two industries deeply rooted in cultural identity, craftsmanship, and community.
“This partnership is the result of shared values , a belief in storytelling, sustainability, and African innovation,” says Michaeal Lobby.
“Through this collaboration, we aim to explore how fashion can elevate the visibility of the cocoa value chain and help communities across both industries benefit from shared exposure.”
A Vision Beyond Fashion
For Dreamknitter, the partnership represents more than cross-industry collaboration , it reflects a growing commitment to working at the intersections of culture, commerce, and community.
With this agreement, Dreamknitter will contribute creative direction, production expertise, and storytelling platforms to support Cocoa Connect’s ongoing events, publications, and outreach initiatives.
“We see the creative economy , especially fashion , as a tool for advocacy and storytelling,” adds Michael Lobby.
“Working with Dreamknitter allows us to reimagine how the cocoa story is told , not just through data and trade, but through wearable narratives, brand identity, and lifestyle experiences.”
The Collaboration in Action
As part of the new agreement:
- Dreamknitter will co-develop creative campaigns around cocoa-themed events and industry stories.
- Both platforms will explore collaborative merchandise drops that celebrate cocoa culture and local creativity.
- Dreamknitter’s platform will help spotlight emerging talents from cocoa-producing communities through fashion and design lenses.
The partnership will unfold over the next 2 years and is expected to culminate in joint showcases, pop-ups, and storytelling campaigns across both industries.
Rooted in Africa. Woven for the World.
Dreamknitter and Cocoa Connect are both proudly African-rooted and globally ambitious. Together, this new agreement aims to show how collaboration between industries can lead to shared growth , and how powerful stories begin when we stitch across boundaries.